Technological Innovations in Fixed Asset Management:
1. Internet of Things (IoT): Integrating IoT sensors into assets such as billboards and fleet vehicles allows for real-time monitoring of location and status. Examples of its application include Clear Channel Outdoor, which employs IoT sensors to optimize advertising campaigns.

2.Blockchain: This technology provides a transparent and secure record of asset ownership and history. Shutterstock uses blockchain to ensure the authenticity of its digital assets.

3. Artificial Intelligence (AI) in Asset Management: AI algorithms analyze large volumes of data to predict maintenance and optimize resources. WPP uses AI systems to improve the effectiveness of its marketing strategies.

Real cases:
– Clear Channel Outdoor: Uses IoT sensors to collect data in real time and adjust advertising strategies in an agile way.

– Shutterstock: Guarantee the authenticity of your digital assets through blockchain technology, providing confidence to your customers.

– WPP: Uses AI to analyze data and optimize marketing strategies in real time.

Importance of a Personalized, Robust, Safe and Efficient System:
Having a customized and robust fixed asset management system is essential to maximize operational efficiency and maintain competitiveness. System security and efficiency protect data and ensure process integrity. In short, efficient fixed asset management drives profitability and sustainable growth for advertising and marketing companies.

In conclusion, technological innovations are transforming fixed asset management in advertising and marketing companies, providing tools to optimize resources and remain competitive in a dynamic market.